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Electronic cigarette has become one of the world's fastest growing, the most eye-catching technology products, but because of the increasing number of competitors, the industry price war or be triggered at any moment. The United States well-known investment website The Motley Fool recently reported, the United States of America electronic cigarette market by the end of this year is expected to reach $1000000000, many companies by this enormous cake temptation enters the market. Lorillard de tobacco companies, Reynolds American tobacco companies, Empire, British American tobacco, Altria yadu is carved up the whole market. The fierce competition means that the profit decline. The report thinks, some relatively small-scale electronic cigarette manufacturers will inevitably be eliminated, mergers and acquisitions war has started. Lorillard de tobacco companies earlier with the $135000000 purchase of Blu eCigs, after the performance of electronic smoke speed growth. Lorillard de and Blu eCigs due to its occupy 40% market share in the United States and 8 thousand stores share the opportunities in the American market. Followed by Altria, the United States of America Reynolds also launched a cigarette type electronic cigarette. In the United States, is not only the electronic cigarettes, smokeless tobacco products are all soaring in close to the growth rate of two digit, because more and more people to abandon the traditional cigarettes and similar products. According to Asda grams of financial network Review: Electronic cigarette industry in the United States of America is a new industry, the participants of the profits are very high. But with the tobacco giants have advanced, these deep pocketed companies, will want to win the largest share in the new market. At this time, these aspiring company is likely to launch price war, in ensuring the quality and service of the low price drop, so fast to seize the share in the opponent in wait-and-see state, at this time the price war initiator is often the last winner. Those responses slower competitors, often fail in the competition. Businessmen launched a price war, the most happy is the consumer, they are the beneficiaries, can enjoy low-cost high-quality products. In fact, the price war, will enable businesses to use all the techniques and management methods, improve the production process, improve the production equipment, innovative marketing channels, improve product structure, reduce the enterprise management, to keep costs down, resulting in lower prices while maintaining profit!
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